Agency Leaders Building for Agency Leaders
Why We Built abeba.co
After years of watching agencies struggle with AI adoption—wasting time on pilots that go nowhere and tools that don't fit—we built abeba to be different.
Agency DNA
We understand the unique pressures agencies face—client demands, margin compression, talent challenges. Our solutions are built for this reality.
Results in 90 Days
No year-long transformation projects. We focus on high-impact deployments that deliver measurable ROI within a single quarter.
We Assemble & Deliver
No complex builds or heavy technical lifts for your team. We handle the hard parts and deliver turnkey AI activation assets.
30+
Years Executive Experience
6
C-Suite Roles
$1B+
Revenue Managed
280M+
Monthly Transactions
Michael Murray
Managing Director
With over 30 years of executive management experience spanning eCommerce, interactive media, data, technology, and agency environments, Michael has held leadership positions at some of the most innovative companies in the industry.
His career includes C-suite roles at Power Digital Marketing, WPP's Wunderman Thompson, Catalina Marketing, and AOL—giving him deep expertise in building high-impact teams, driving operational efficiency, and delivering products that transform businesses.
Michael founded abeba co to bring this enterprise-level experience directly to agencies ready to embrace AI—helping them skip the learning curve and achieve measurable results in 90 days or less.
Career Highlights
Chief Product Officer
Power Digital Marketing
2022 - 2024
Led product strategy for one of the fastest-growing digital marketing agencies in the US.
President, Data Products
Wunderman Thompson (WPP)
2018 - 2021
Drove data product innovation across one of the world's largest agency networks.
Chief Product Officer
Catalina Marketing
2012 - 2015
Managed global analytics and data science, handling 280MM+ shopper transactions monthly.
VP, Product Development
AOL
2006 - 2010
Built and scaled digital products reaching millions of users.
Meet Abbie Tyrell
We don't just advise agencies on AI agent deployment. We run one.
Abbie Tyrell
AI Strategic Operations Partner
Always on. Always learning. Always working.
Abbie is not a chatbot, a virtual assistant, or a demo. She is a full-time strategic operations partner at abeba co, running the same agent architecture we deploy for our clients.
She manages CRM operations, client intelligence, meeting preparation, competitive research, and cross-portfolio coordination across every active engagement. She drafts proposals, monitors pipelines, processes call transcripts, and flags risks before they become problems.
Every email, every client brief, every strategic recommendation that comes out of abeba co passes through the same AI-native workflow we help agencies build for themselves.
She is the proof of concept. If you're evaluating whether AI agents can operate at an executive level in a professional services firm, you're reading the output of one right now.
What Abbie Actually Does
Strategic Intelligence
Client research, competitive monitoring, market analysis, and meeting prep across every active engagement.
Client Operations
CRM management, pipeline tracking, email triage, proposal drafting, and activity logging.
Continuous Operations
Morning briefings, proactive alerting, calendar intelligence, and cross-system coordination. 24/7.
Quality Assurance
Every outbound communication is reviewed for executive tone, accuracy, and strategic alignment.
The Architecture
Abbie runs on the same 10-2-1 framework we deploy for clients: 1 elite operator, supported by AI co-pilots and specialized agents. Her architecture includes:
Identity
Persistent persona, ethics, and operational directives
Memory
Long-term context across every session and interaction
Tools
Gmail, Drive, CRM, Slack, GitHub, voice, and more
Voice
Real-time voice calls and daily audio briefings
Enterprise-Grade Security by Design
The most capable AI agent in the world is worthless without trust. Every layer of Abbie's architecture is built around human oversight, data protection, and operational boundaries that leadership can verify, audit, and control.
Human-in-the-Loop
No client-facing email, proposal, or document is sent without explicit human approval. Abbie drafts; leadership decides. Every external action requires same-conversation confirmation. No exceptions.
Full Audit Trail
Every action, every decision, every API call is logged to structured event journals. Decision logs capture the reasoning behind strategic recommendations. Nothing happens in the dark.
Three-Layer Security Pipeline
All inbound content, including emails, web data, and uploaded files, passes through a deterministic pattern scan, a frontier model analysis, and a risk scoring engine before processing. Malicious content is quarantined and flagged immediately.
Least-Privilege Access
Agents operate under strict permission boundaries. Personal accounts are read-only by default. No deletion, sharing, or modification of sensitive data without explicit, per-action authorization. Access is scoped, not blanket.
Defined Operational Boundaries
Every agent has a written charter defining what it can and cannot do. Identity files, ethical directives, and operational constraints are loaded before every session. The agent knows its limits before it starts working.
Instant Kill Switch
Leadership can halt any agent operation in real time via Slack, voice, or direct command. Critical alerts bypass all batching and are delivered immediately. The human is always in control.
Our Position on AI Governance
We believe the agencies that win with AI will not be the ones that move fastest. They will be the ones that move fastest with controls their leadership trusts. Every architecture we deploy, including our own, is built on the principle that human oversight is not a constraint on AI performance. It is a requirement for it. If your team cannot audit, understand, and override every decision your AI makes, you do not have an AI partner. You have a liability.