Agency Leaders Building for Agency Leaders
Why We Built abeba.co
After years of watching agencies struggle with AI adoption—wasting time on pilots that go nowhere and tools that don't fit—we built abeba to be different.
Agency DNA
We understand the unique pressures agencies face—client demands, margin compression, talent challenges. Our solutions are built for this reality.
Results in 90 Days
No year-long transformation projects. We focus on high-impact deployments that deliver measurable ROI within a single quarter.
We Assemble & Deliver
No complex builds or heavy technical lifts for your team. We handle the hard parts and deliver turnkey AI activation assets.
30+
Years Executive Experience
6
C-Suite Roles
$1B+
Revenue Managed
280M+
Monthly Transactions
Michael Murray
Managing Director
With over 30 years of executive management experience spanning eCommerce, interactive media, data, technology, and agency environments, Michael has held leadership positions at some of the most innovative companies in the industry.
His career includes C-suite roles at Power Digital Marketing, WPP's Wunderman Thompson, Catalina Marketing, and AOL—giving him deep expertise in building high-impact teams, driving operational efficiency, and delivering products that transform businesses.
Michael founded abeba co to bring this enterprise-level experience directly to agencies ready to embrace AI—helping them skip the learning curve and achieve measurable results in 90 days or less.
Career Highlights
Chief Product Officer
Power Digital Marketing
2022 - 2024
Led product strategy for one of the fastest-growing digital marketing agencies in the US.
President, Data Products
Wunderman Thompson (WPP)
2018 - 2021
Drove data product innovation across one of the world's largest agency networks.
Chief Product Officer
Catalina Marketing
2012 - 2015
Managed global analytics and data science, handling 280MM+ shopper transactions monthly.
VP, Product Development
AOL
2006 - 2010
Built and scaled digital products reaching millions of users.